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Matt Bourn, James Best

Trusted Advertising

Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency prof…

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EUR 81,45* Aktueller Preis: EUR 81,45

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Matt Bourn, James Best

Trusted Advertising

Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency prof…

lieferbar innerhalb 2-3 Wochen

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EUR 52,28* Aktueller Preis: EUR 52,28

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Stacey Lievens, Dan Lievens

Unfakeable Marketing

Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

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EUR 24,50* Aktueller Preis: EUR 24,50

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Mark Kingsley

The Pocket Universal Principles of Branding

This pocket-size version ofUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.…

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EUR 15,46* Aktueller Preis: EUR 15,46

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Melissa Davis, Steve Everhard

More Than a Name

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve…

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